Creating a Better Future, Today.

This project started because my amazing, smart and kind 6-year-old came home from school one day and asked why none of her dolls or favourite characters looked like her. She was beginning to notice that her hair wasn’t the same texture as her Disney heroes, that her skin wasn’t as light as the dolls on the shelves of her favourite toy shop. We discussed how beautiful she is, how her identity makes her unique and how diversity is a wonderful thing, but the conversation sparked something in me. This is not a conversation we should be having to have with our children in 2018.
My daughter, and every child, should see representations of themselves in the world around them. Unfortunately, in the UK, although there have been leaps made in gender neutrality and realistic body image, there is still a gap for children from non-European backgrounds or those with a visible disability. It was with this in mind that I created the Colourblind brand.
An affordable and accessible brand for all, our aim is not to nullify the uniqueness or physical attributes of minority people, but to highlight the beauty in diversity and the importance of seeing beyond external differences and focusing on the person beneath.
This is the first step on our journey to create a future of equality for all children. Because WynterTae, and all children like her, demand and deserve better.



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